Advertising and Marketing are the msot significant contributor to Essay

publicise and Marketing are the msot significant contributor to global environmental destruction this century. Discuss - Es place showcaseObjectively, advertising and merchandise do play their role in creating new environmental complexities however, the growing environmental awareness and the new green mentality have a potential to turn advertising and marketing into the effective drivers of sustainable development and growth on the planet.The growing pace of the environmental pollution has already turned into the distinctive feature of the postmodern reality. The pace of the climate change is accelerating more rapidly than had been predicted (Lowy 2010). ascension temperatures and accumulating carbon dioxide, melting of the Arctic ices and regular fires/ floods are speeding up and making all foregoing scientific analyses even less optimistic (Lowy 2010). advertising and marketing are often believed to be the some significant contributors to the environmental destruction this century. Objectively, the effects of marketing and advertising on the environment are tall(prenominal) to underestimate. Lowy (2010) is correct in that advertising pollutes the mental, just like the urban and rural, landscape it stuffs the skull like it stuffs the mailbox. Advertising and marketing result in the growing commodification of the world and the natural resources it has at its disposal. By turning natural resources into the basic commodities, advertising and marketing make individuals sacrifice the basic principles of environmental protection. Advertising as the blusher element of the capitalistic evolution results in the so-called fetishization of consumption, which turns the accumulation of goods and consumerism into the basic goals of human existence (Lowy 2010). For the end of increased profit margins and stronger competitive position, corporations and individual manufacturers are willing to destroy the environment. It would be fair to say that advertising is a fr audulent waste of available environmental