Dialog GSM Is A Major Player In Telecommunication Marketing Essay

dialog GSM Is A Major Player In Telecommunication trade EssayMarketing jumble is a tool to achieve organisation mission, objective, and other benefits with that organisation take their client needs, face competition etc.Marketing Mix is spendd diametrically between different stigma markets. For expendfulness sector merchandising tools include another 3 elements, which are,PeopleIn a service sector organisation is not providing goods thus organisation tends to provide a quality customer service. The organisation staffs are the key factors in service organisation.Eg Express common culture carry by means ofProcess is expressing that organisation working effectively. And attract customers through and through a fast service.Eg In a bank, sending refreshful credit card automatically when old credit card expired carnal EvidencePhysical evidence is a tool to customer to judge about the organisation through outlook of the overall service.Eg Packingtalks duologue GSM is a major player in Telecommunication service in Sri lanka. Its started in 1995.currently dialog expand its network to other services which are,Mobile networkLand product lineTelevisionBroadbandInvestmentNow the dialog plc is one of the largest listed companies on the Colombo stock substitute in terms of market capitalisation.As per their mission, vision and their statement (The future today) the management build a strong brand name through a better service within ten years.talks and P7The duologue GSM is a service provider therefore it has to persona P7 tools to achieve their group gaol. When analysis the preceding(a) activities of this company It workd all P7 to cover all the market segments.Dialog has segmented their network service match the customers revenue which is mainly delivering through the package. These packages are segment aver all population according their income.Dialog came through a penetration policy to capture the market. And currently it use same wretched direct price system to keep a strong barrier to new comers. Sri lanka is a organic evolution country and the inflation is high therefore price is a key instrument to operate immense term.Earlier mobile phones were used by rich people in Sri lanka besides Dialog trespass this practise and get in gsm system and provided quality mobile phone with affordable price. Package system,Pre-paidPost paidMarketing mixDialog segment their market their network and provide service according the segmentation. onward motion is different according the market.Mostly this company promote package because it is suitable for most of the customer Dialog provide,Free ring toneFree emergency callsFree call dictionary3G etcDialog use personal progress as easilyhttp//mayuonline.com/eblog/wp-content/uploads/2008/09/kit_per_second_ad.jpgDialog captures the market through a better promotion. And they introduce new packages according the seasons. Prices are depends on the packages.Dialog covers the island throu gh a better distribution channels. e precise where customers can contact dialog dealers. Customers can buy new mobile sim through dealers or through web.Customers are connecting through a best customer service. Customer can contact directly through a free call from their mobile phone.Dialog split the market but mostly their target is medium revenue level customers. Through that they control 75% market share. Dialog BOD use their marketing mix well from the start. Dialog advertisement include,Personnel sellingAdvertisingSales promotionPublicityMarket mix with some differentDialog GSM is currently doing well in everything but the marketing department and other departments have to be ready to face future competition,Eg New competition enters in to the telecommunication market.Current marketing mix is usable to manage current competitors but at one time more foreign investors are planning to invest in Sri Lanka because of peace and opportunity. Foreign competitors are serious of capi tal as well as in new technology. Dialog introduces new ideas but that is not more enough to compete with future.Product/ServiceProduct is well k straight offn to customers. And it is easy to use than other network. Now Dialog has to influence the people who are in out of the country. Therefore Dialog has to identify the new technology which is used by worldwide network companies eg Virgin mobileDialog has to cover the whole Island and other Sri lankan citizen who are out of the country Eg Student. Therefore It is better to invest from now .For that funds allocation and capital investment activities are needed to achieve a certain level improvement in product level.PlaceDialog uses all the distribution channels to promote their telecommunication.They need to keep in touch with environmental changes. Dialog can use more e-system to communicate.Price presently Dialog doing a better price cut promotion but unbosom customer search more therefore it can lead to new competitors to enter in to market. Dialog can still do market penetration to capture the balance market and dialog has to maintain same customers therefore maintaining price system is important to development country.Dialog has to consider shareholder expectation level to pock the pricePromotionDialog is use all the promotion methods there is no doubt about their promotion levels. They have more chances to advertise because the dialog group has television and graphic company.PeopleDialog staff expresses a common culture and which is described as a strong culture. Staff well trained. Human Resources department is doing well.But still there is a space to improve their service. Sometime customers are waiting to contact. It can reduce through adding some quality staffs.ConclusionMarketing mix is very tactical instrument which has to be used in technical ways. In an entrepreneur company marketing mix is handled through experience but in a large company such as Dialog GSM management has to clearly guide it through decisions.At the same time marketing mix helps to a company to successfully position in a market.Marketing mix can use from a small organisation to large organisation to verify their main product and sub products in same market condition or different market condition.