International Business Environment in terms of Globalisation Essay

International Business Environment in terms of globalisation - Essay ExampleGlobalisation also made labour globally mobile, because the new environment greatly assisted nations to do business jointly with afield countries and hire skilled foreign workers (Jaumotte & Tytell, n.d.). It is obvious that cultural aspects and consumer behaviour vary from orbit to country and hence organisations face numerous cultural barriers while in operation(p) in a foreign country. Studies show that cultural aspects can have a great influence on an individuals physical and psychological levels of personality, which plays a notable role in developing an organisations worksite culture. As Siadat et al (2012) argue, cultural integrity is necessary for an organisation to improve its productivity because a culturally diverse worksite would not promote worksite coordination. In addition, the issue of general acceptability of other cultures may come into play in a culturally diverse worksite. Under such circumstances, there will be conflict among workers and it will adversely affect the efficiency of the worksite environment as a whole. Under a culturally diverse worksite, employees may react differently to different events and therefore it would be difficult for the management to frame a mutual operational policy for such a workplace. Likewise, consumer behaviour is greatly related to culture therefore, an international company cannot effectively influence consumer behaviour if it practices same market and business strategies in all countries (Univrsity of Minho 2004). In other words, an organisation would not succeed in a foreign country unless the organisation accurately understands the countrys cultural and social norms. In short, cultural multiplicity is turning out to be a growth impediment to multinational organisations as they are forced to spend more than on cultural diversity management. Each organisation has a unique culture and this element is of considerable impor tance in determining the organisations market position. Lowe (2012) points out that the concept of organisational culture is of a great value as it directly impacts an organisations unity, loyalty, competition, direction, and identity. term evaluating the impact of culture on western countries and china, it seems that both these regions have totally different views on culture. In case of western countries, they have a more socially developed or liberalised culture whereas China still follows traditional cultural views and norms in terms of business structure and operations. Therefore, impact of culture is more evident in China as compared to western countries. To illustrate, the Chinese culture has notable impact on product design, supply chain activities, and marketing campaigns. This authorship will discuss various cultural difficulties likely to be encountered when a multinational company from a western economy contemplates a joint judge with a foreign partner in China. Import ance of national cultures The Western society, especially Europe and the US, is an agglomeration of different cultures mainly because these countries constitute the ultimate destination for rent out migrants. Hence, a unique culture is not visible in the Western world. Cultures of the majority of the Western counties have been