Branding versus Brand Equity

Branding is technically defined as a way to be able to provide the clients a perfect impression about a certain product to make them finally decide to purchase it (Business.. n. p. ). On the other hand, brand equity is technically defined as a way to calculate the value of the brand (Wikipedia n. p. ). This paper entitled, â€Å"Branding versus Brand Equity† aims to look into the differences between two technical terms known as â€Å"branding† and â€Å"brand equity†.There are several differences between â€Å"branding† and â€Å"brand equity† and some of these are the following: First of all, branding carries the goal of a certain business or product wanting it to be the client’s first choice (Business.. n. p. ). Brand equity’s goal, on the other hand, is to find out â€Å"the value built up in a brand† (Wikipedia.. n. p. ). Second, to achieve the goal of branding as previously mentioned, what it takes for that to occur entails â€Å"building and managing a brand† (Business..n. p. ).Meanwhile, in brand equity, the goal of branding may be reached by â€Å"calculating then drawing a comparison between the expected future profits from the branded manufactured goods with the anticipated potential or upcoming revenue from an equivalent non-branded item† (Wikipedia n. p. ). Third, branding can provide the prospective clients an unyielding idea of what they are about to purchase, making it easier for them to decide to make a purchase (Business.. n. p. ).On the other hand, brand equity, makes it a little excruciating for a client to buy a certain product simply because brand equity may either be positive or negative (Wikipedia n. p. ). Positive here means that it may provide prospective clients an unbending thought with regards to the product or negative, which means, it may give forthcoming clients to see a product not worthy of attention and money (Wikipedia n. p. ). Fourth, since branding is foun ded on the goal which is to become the best alternative for prospective client, then it is most likely to result in a positive outcome (Business..n. p. ).On the other hand, since brand equity is founded on a neutral goal, then it is most likely to result in a bad management, and eventually, a bad product as well (Wikipedia n. p. ). Fifth, branding may be utilized by all types of companies, big and small alike (Business.. n. p. ). Brand equity, however, cannot cover all types, it is limited to large companies since it entails calculations and comparison of branded and non-branded products (Wikipedia.. n. p. ).Last but not least, branding seeks to build a flourishing brand by: 1) paying attention to the wants and needs of the clients; 2) staying honest and believing in your own brand; 3) keeping the simplicity of the brand; 4) being extensive; 5) making sure of the employees’ involvement and their believe and support on the brand itself; 6) proper articulation of the brand thro ugh print & television advertisements, leaflets, written communications etc so that the same slogan and idea is reinforced; 7) utilization of the same logo everywhere; 8) meeting the promises kept related to the â€Å"brand promises† and even exceeding if circumstances allow; and last but not least 9) looking for opportunities to improve the brand and continuously seeking for room for growth (Business.. n. p. ). Simply put, it focuses on what should be aware on, the quality, how much a client is aware of such, as the trend goes for brand equity (Wikipedia n. p. ). Conclusion Branding and brand equity are different in terms of goal, technique of reaching for that goal, in terms of appeal to clients, in terms of the size of the companies that it may serve, as well as, the focus (whether quality or quantity).

Filipino people Essay

Rizal pointed out that long before the coming of the Spaniards, the Filipinos were industrious and hardworking. It is the Spanish reign that brought about a decline in economic activities because of certain causes. First, the establishment of the Galleon Trade cut off all previous associations of the Philippines with other countries in Asia and the Middle East. As a result, business was only conducted with Spain through Mexico. Because of this, the small businesses and handicraft industries that flourished during the pre-Spanish period gradually disappeared. Second, Spain also extinguished the natives’ love of work because of the implementation of forced labor. the Filipinos were compelled to work in shipyards, roads, and other public works, abandoning agriculture, industry, and commerce. Third, Spain did not protect the people against foreign invaders and pirates. With no arms to defend themselves, the natives were killed, their houses burned, and their lands destroyed. As a result of this, the Filipinos were forced to become nomads, lost interest in cultivating their lands or in rebuilding the industries that were shut down, and simply became submissive to the mercy of God. Fourth, there was a crooked system of education. What was being taught in the schools were repetitive prayers and other things that could not be used by the students to lead the country to progress. There were no courses in Agriculture, Industry, etc. , which were badly needed by the Philippines during those times. Fifth, the Spanish rulers were a bad example to despise manual labor. The officials reported to work at noon and left early, all the while doing nothing in line with their duties. The women were seen constantly followed by servants who dressed them and fanned them – personal things which they ought to have done for themselves. Sixth, gambling was established and widely propagated during those times. Almost everyday there were cockfights, and during feast days, the government officials and friars were the first to engange in all sorts of bets and gambles. Seventh, there was a crooked system of religion. The friars taught the naive Filipinos that it was easier for a poor man to enter heaven, and so they preferred not to work and remain poor so that they could easily enter heaven after they died. Lastly, the taxes were extremely high, so much so that a huge portion of what they earned went to the government or to the friars. When the object of their labor was removed and they were exploited, they were reduced to inaction. Rizal admitted that the Filipinos did not work so hard because they were wise enough to adjust themselves to the warm, tropical climate. â€Å"An hour’s work under that burning sun, in the midst of pernicious influences springing from nature in activity, is equal to a day’s labor in a temperate climate. † According to Rizal, all the causes of indolence can be reduced to two factors. The first factor is the limited training and education Filipino natives receive. Segregated from Spaniards, Filipinos do not receive the same opportunities that are available to the foreigners. They are taught to be inferior. The second factor is the lack of a national sentiment of unity among them. Because Filipinos think they are inferior, they submit to the foreign culture and do everything to imitate it. The solution, according to Rizal, would be education and liberty. Rizal’s Philosophy of the Human Person 1. Freedom from friar influence pervades the letter and Rizal proffered a stinging rebuke against them by saying that God’s command is different that of the priest. 2. According to rizal, the integrity of conduct is no longer about â€Å"prolonged kneeling†, large rosaries, soiled scapular. † 3. That living the Christian life is far richer and immensely beneficial if we have faith in God within reason and what is just, because unquestioning obedience would sustain the bondage that has imprisoned even the conscience of man, who is â€Å"born without chains. † 4. The mind, according to Rizal, is a gift from God that must be kindled if we are to sustain our faith and illumine whatever activity man does, even with regards to faith. 5. Faith and reason doesn’t cancel each other, they are like the two wings of one bird or the chambers of one heart; neither can stand without the other and one is designed to reinforce the other. 6. For Rizal this is the only way to understand the function of reason in the strengthening of faith. Rizal’s Feminist Thoughts 1. Rizal found comfort and encouragement from the display of valor made by the youthful ladies of malolos; 2. In his letter, he expresses great joy and satisfaction over the battle they had fought. 3. In this portion of Rizal’s letter, it is obvious that his ultimate desire was for women to be offered the same opportunities as those received by men in terms of education. 4. During those days young girls were not sent to school because of the universal notion that they would soon only be taken as wives and stay at home with the children. 5. Rizal, however, emphasizes on freedom of thought and the right to education, which must be granted to both boys and girls alike regardless of gender. Moral Responsibilities of Woman 1. For Rizal, the woman is the first teacher of mankind and the mother of civilization. 2. Rizal says let us be reasonable and open our eyes, especially the women, because they are the ones who open the minds of men. 3. Consider that a good mother is different from the one created by the friars. 4. Raise your children close to the image of the true God — the God who cannot be bribed, the God who is not greedy, the God who is the father of all, who is not partial, the God who does not fatten on the blood of the poor, who does not rejoice at the plaint of the afflicted, and does not confuse the intelligent mind. 5. Awaken and prepare the mind of the child for every good and desirable idea — love for honor, sincere and firm character, clear mind, clean conduct, noble action, love for one’s fellow men, respect for God — teach this to your children. 6. The central idea here is that whatever a mother shows to her children is what the children will become also. 7. If the mother is always kissing the hand of the friars in submission, then her children will grow up to be minions and mindless fools who do nothing but do as they are told, even if the very nature of the task would violate their rights as individuals. 8. Rizal also enumerates the qualities Filipino mothers have to possess. 9. A mother should be a noble wife and should rear her children in the service of the state. 10. A woman should set standards of behavior for men around her. Rizal’s Points for Reflection 1. In closing the letter, Rizal gave some 7 principles to the women of Malolos. 2. The 1st and the 4th principles are to take courage in engaging ones self in social action to assist others. 3. The 2nd principle is to consult with frankness and bravery and inculcate self respect in each and all. 4. The 3rd principle is to wing our way from the bondage of ignorance and that we should examine the truth in our own way. 5. The 5th principle reiterates the ideal that the instruction of children be given to the mothers first obligation. 6. The 6th and 7th principles want us to examine justice and equality as twin pillars of civilization and that each one must work for its full realization and that we must examine carefully the religious teachings being given us. Rizal was very impressed to the fighting spirit of the young women of Malolos had shown. In this letter of Rizal, it is obvious that his ultimate desire is to have women the same opportunity men received in terms of education. During those days young girls was not sent to school because of the universal notion that they would soon be only taken as wives and stay only at home with the children. But Rizal emphasizes on freedom of thought and right for education that both girls and boys should have. He had also shown to this letter all about that Spaniards friars. He cited, â€Å"God gave each individual reason and a will of his or her own to distinguish the just from the unjust; all were born without shackles and free, and nobody has a right to subjugate the will and the spirit of another. † We are all born equal, naked and without bonds. God did not create man to be a slave of others. A man who does not think for himself and allowed him to be guided by the thought of another is like the beast led by a halter. God give us intelligence that we may use against this slavery of others. We must be dignified, have faith on him and work together as one. In this letter he emphasizes different points. One is that Filipino mothers should teach her children love of God, country and fellowmen. Filipino mothers should be glad and honored, like Spartan mothers, to offer their sons in defense of their country. Filipino women should know how to protect their dignity and honor. They should educate themselves aside from retaining their good racial values. Faith is not merely reciting prayers and wearing religious pictures. It is living the real Christian way with good morals and manners. In recent times, it seems that these qualities are gradually lost in the way Filipino women conduct themselves. In recent times, it seems that these qualities are gradually lost in the way Filipino women conduct themselves. There are oftentimes moments where mothers forget their roles in rearing their children because of the overriding idea of having to earn for the family to supplement their husband’s income. Although there is nothing negative about working hard for the welfare of the family, there must always be balance in the way people go through life. Failure in the home cannot be compensated for by any amount of wealth or fame.

Love in Times of Cholera

Love in Times of Cholera Gabriel Garcia Marquez 26/10/2011 Alan Anaya| The plot unfolds in Central America early this century, a period in which, according to the narrator, signs of falling in love could be confused with symptoms of cholera. Like the mighty Magdalena, whose banks are developed, the story twists and flowing, rhythmic, deliberate, and prose narrates down through more than sixty years the life of the main characters, Fermina Daza, Florentino Ariza and Doctor  Juvenal Urbino de la Calle. And little by little, this scenario and these characters, as a mixture of tropical plants and clays that the author's hand shapes and fancies, are flowing into the land of myth and legend, approaching to a happy ending. Undoubtedly, the subject is deep, rich, realistic and moving. Garcia Marquez stresses momentous issues in the life of man, such as family, friendship, love in different stages of life, fidelity, conjugal life, and death, for it appeals to a largely descriptive resource. Using a language full of richness and versatility, the Colombian writer tells the complex scheme, plausible and hopeful of a world that resembles, more than we think, the world in which we live. Thus once again shows us that life is nothing but endless work for which human beings were created. The story takes place in the Caribbean town of La Manga, which live submerged in continuous civil wars and the constant threat of cholera. Fermina Daza with his father, Lorenzo Daza, and aunt, moved from San Juan de la Cienega to La Manga in search of a brighter future. Once there, it appears that Florentino Ariza falls in love with Fermina, at which it begins to haunt with long letters of love to which, later, Fermina replays. But one day, Lorenzo Ariza is advised of charting and decides to spend some time away from La Manga, because he wanted another kind of husband for her daughter. So, went to San Juan de la Cienaga where Fermina, in cahoots with his cousin Hildebranda Sanchez, where she continues to correspond to Florentino. Over time, the family returns to La Manga Daza. One day Fermina goes to the market , where she encounters Florentino, realizing instantly that she is not in love with him, and so she communicates him. Florentino is heartbroken, but he swears to himself that sooner or later get the love of Fermina. Time passes, and a good day when Fermina falls ill, goes to make a visit to the village doctor, Juvenal Urbino de la Calle. This, to see the arrogance and pride of Fermina, surrendered at his feet down and makes everything possible for her to agree to marry him. After several attempts, Fermina yield to the insistence of the doctor and gets married, to the great sorrow of Florentino. Florentino, to the despair of the sudden loss of Fermina, â€Å"decides† that Juvenal Urbino dies before Fermina, and therefore her being alone, he appears to live the love that had been banned. A day of Pentecost, in which old age and had settled on the characters, Juvenal, trying to rescue her parrot was stuck in a tree, dies after falling from a ladder. That same day, in the wake of the famous doctor, appears to take the opportunity to remind Florentino for Fermina's promise that he would wait forever cast in his youth, which meets Fermina offended, since he takes it as a dare. After a while the death of Juvenal, Florentino returns to the charting with Fermina, which was initially reluctant. But to celebrate a year of the death of Juvenal, Florentino goes to Fermina Mass and greets you with great emphasis, Florentino fact that taken as a hope. So after a few days, is presented in Fermina's house, a fact that will become a habit and you will thank Fermina. The days and months, and Fermina decides to make a trip up the Magdalena River, which is prepared by Florentino. The trip, originally only going to make Fermina, is that it becomes a sort of honeymoon between the two in which, finally discover that love can occur at any age, in the case of Fermina, or continue any  life, in the case of Florentino.

Preventing Falls in Long Term Care Setting Essay

Preventing Falls in Long Term Care Setting - Essay Example This study explores the prevalence and significance of falls in the long term care setting before discussing five nursing interventions that can be instituted to manage the problem. This is followed by an appraisal of the anticipated outcomes after implementation of the five strategies. The study draws from Registered Nurses’ Association of Ontario (RNAO) Best Practice Guideline (BPG) and a number of peer reviewed scholarly articles. The Prevalence and Significance of falls in the Long Term Care Setting According to McCarthy, Adedokun and Fairchild (2011) present statistics that capture the seriousness of falls in the long term care setting. A nursing home containing 100 beds reports between 100 and 200 falls among the residents annually. Elderly patients in the long term care setting are three times as likely to experience falls in comparison to their community-dwelling counterparts. The scholars’ report further state that falls are the leading cause of fatal and non-f atal injuries to individuals over the age of 65. RNAO (2005) reports 84.8% of all hospital injury admissions of individuals above the age of 65 are the result of falling. One in ten of emergency room visits among the elderly arises due to serious falls, while the incidences increase proportionately to age. Ferris (2008) attributes the disparity between long term care residents and community dwellers to the likelihood of having more comorbidities and advanced levels of diseases such as dementia. The significance of falls in the long term care setting is further underpinned by the contribution of falls to morbidity and mortality, decline in functional disposition and depression among other impacts on the elderly. Another perspective of the issue shows that a good number of falls may go unreported, which limits the capacity of data seekers to correctly capture the contribution of falls to elderly residents’ morbidity and mortality. Falls potentially cause more serious impacts an d implications than the grim statistics presented. Thus, falls in the long term care setting are an issue of great significance in case the outcomes of long term care settings are to improve. Nursing Interventions to Prevent Falls in the Long Term Care Setting The seriousness of the issue of falls among residents of long term care homes makes it necessary to institute evidence-based and informed prevention strategies. The Registered Nurses’ Association of Ontario (RNAO) Best Practice Guideline (BPG) provides evidence-based strategies to prevent falls and thus will be the focus of this study. The first prevention strategy entails sensitizing the residents on the importance of vitamin D supplementation among other dietary, lifestyle and treatment choices for osteoporosis (RNAO, 2005). There exists sufficient evidence showing that decline in bone density among the elderly is directly associated to increased risk of falls. Elderly patients may have higher risks of vitamin D defic iency due to limited exposure to sunlight and skin changes associated with ageing. Bischoff-Ferrari et al. (2009) support RNAO’s position through their study indicating that vitamin D supplementation significantly reduces patient’s risks of falling. Their meta-analytic evidence indicates a reduction of 22% in falls among patients in the healthcare setting. The second prevention strategy involves assessing and modifying the long term care setting environment as a component of fall prevention strate

Organisational Behaviour summary Essay Example | Topics and Well Written Essays - 3000 words

Organisational Behaviour summary - Essay Example described McDonaldization as a process through which society adopts the characteristics of a fast food restaurant, which has four components; calculability, efficiency, predictability and control. However, McDonald’s has diversified beyond these traditional fast food items through the acquisition of restaurants such as Boston Market and Donatos Pizzeria. McDonald’s not only operates stand alone restaurants but also has presence in commercial establishments such as mall, gas stations and airports. What began as a simple drive through in 1941 has emerged to be the world’s largest fast food chain. There is a trans-generational connotation to McDonald’s as every American seems to have gone through it at one point or through out their lives. But how has McDonald’s managed to be such a global icon of success? McDonald’s is used as a learning tool, even by organizations out of the food and service industry. This implies that their strategy is well above global standards. It puts emphasis on staff training and development programmes, strict and consistent quality and service, continuous innovation and development and a centralized promotion campaign. The main emphasis of McDonald’s competitive advantage that has ensured that they have remained as a leader is the relentless quest for consistency and innovation. This is compounded by the fact that McDonald’s has put measure in place such as the quality assurance labs globally to ensure that only products of the highest standards are used in the production process. Despite the fact that the staff hired by McDonald’s is mostly untrained and inexperienced, these recruits undergo vigorous training on food preparation and customer care. While it is a global enterprise, McDonald’s operations are standardized through out. This has advantages such as the standardization of cost efficiencies and the management is able to make comparisons and learn from its various outlets. This also encourages healthy competition

I.B T.o.K (Theory of Knowledge) - Essay Example | Topics and Well Written Essays - 1500 words

I.B T.o.K (Theory of Knowledge) - - Essay Example Indeed, ToK can raise many questions: exactly how is a problem defined, what is one’s approach to solving the problem, is it valid, is the information associated with the problem fact or truth, and then how are those concepts measured. These and other questions are important with ToK, and equally appropriate in selecting criteria distinguishing between knowledge, opinion, and propaganda. With ToK, a question does not always get a direct answer. Trying to select criteria to distinguish between the three types of information noted, considering ToK, cannot yield a definite answer either. Each of the three listed words has varied definitions, often as a function of the author of the definition. For example, for the word knowledge, John Locke (1689) stated, â€Å"Knowledge is the perception of the agreement or disagreement of two ideas.† (â€Å"Book IV, Of Knowledge and Probability,† Knowledge). Almost five centuries later, Princeton’s WordNet Search 2.1 defines knowledge as, â€Å"the psychological result of perception and learning and reasoning.† (â€Å"Knowledge,† WordNet Search). The Random House Dictionary of the English Language has a 10-part definition, the first part defining knowledge as â€Å"acquaintance with facts, truths, or principles, as from study or investigation; general erudition.† (â€Å"Knowledge,† Random House Dictionary). The varied definitions directly impact the differentiation. The Princeton definition is psychologically based, similar to opinion. Using the Random House definition, knowledge is not similar to opinion, and clear differentiation could be possible. Selecting a definition becomes a matter of value judgment and inherent bias as a function of who selects the definitions. Though injecting bias, selecting working definitions was necessary to perform the task at hand. It is acknowledged that the outcome of the paper could have been

Personal Development planning Assignment Example | Topics and Well Written Essays - 1000 words

Personal Development planning - Assignment Example Furthermore, to university students, it is a terrific way to take advantage of all the opportunities that university life has to offer. Alternatively, PDP can be a source of motivation when one’s interest starts to wane (Gosling, 2003). The main processes of the in PDP that help learners think about their study and make plans for the future are; reflection, recording, action planning, executing and evaluating. Reflection is the process of pulling ideas and different thoughts together so as to make sense of a purpose. In recording, one puts down ideas, thoughts and experiences, in order to evidence and understand the process and outcomes of learning. Action planning is setting out a plan, and this likely means achieving the goal. Executing is carrying out the activities which make up the plan of action. Finally, in evaluating one makes sense of what ha or she has been doing (Gosling, 2003). Computing This is a branch of engineering science that deals with the study of computabl e processes and structures with the aid of computers. In this module, students learn how to build and design software and hardware systems for a wide range of purposes; structuring, managing and processing various kinds of information. The study also involves doing performing scientific studies using computers and making operating systems of computers behave intelligently. In teaching this module, the lecturer did his best in using all the available teaching aids; charts, projectors and both the white and black boards. Since the module is more practical than theoretical, there were a lot of lab sessions to practise the skills acquired. Despite the complexity of the module, the lecturer did an admirable job in simplifying it and delivering it in a way that it was easily understandable by the class. The lecturer was positioned to offer close and personal attention to the class due to the relative size of the students. In addition, the students were focused and motivated making a reaso nable number of lectures enjoyable. The lecture’s teaching style was outstanding as he involved the class in the learning process, cracking jokes here and there to make sure that everybody was concentrating. The handouts that were produced concerning the module were clear and the notes well arranged. Mathematics This is the study of structure, quantity, change and space. The module teaches students how to look for patterns and make up with new conjectures. Mathematicians using mathematical skills resolve the falsity and truth of the new conjectures. Mathematics is a more practical than learning unit. It involves a lot of working through problems and exercises. In teaching this module, the lecturer did not use teaching aids, due to the nature of the subject, which based more on calculations than theory. The class for this unit was relatively small due to the general notion that mathematics is difficult and male dominated. Most of the students were male. The lecture opted for t eaching style, which encompasses doing a lot exercises and practises. In addition, to this the handouts that were available for the course were not that clear and their coverage was minimal. Table showing the importance of the above factors on scale of 1 to 10 for the procedural module Procedural module Subject Factors Nature of subject Class layout and constrains Number of students Diversity of students Teaching aids

Katrinia Essay Example | Topics and Well Written Essays - 750 words

Katrinia - Essay Example It is evident that lacked effective management and leadership skills among the organizations involved in the development of the system. On August 2005, more than fifty failures of the floodwalls and levees were protecting New Orleans, Louisiana and its environs from the passage of Hurricane Katrina and landfall in Mississippi. The floodwall and levee failures resulted in flooding in approximately eighty percent of New Orleans and the entire area of St. Bernard Parish. Billions of gallons of water flooded into the vast region of New Orleans, destroying more than ten thousand businesses and home. The US Army Corps of Engineers were given the responsibility of designing and constructing the levee system while the local levee boards were charged with the responsibility of maintaining the levee. The engineering corps handed over the components of the levee system to the local boards on completion. When Hurricane Katrina approached in 2005, the project was between sixty and ninety percent complete. Civil engineers and other specialists, trying to identify the underlying causes of the failures of the flooding protection sy stem, carried out five investigations. From the research report, the primary reason for the flooding was out of inadequate design and construction by the Corps of Engineers. The storm surge and waves broke into twenty places in the Mississippi River Gulf and the entire region of St. Bernard Parish (Bea, 2000). On August 29, 2005, levees, and floodwalls catastrophically failed throughout the urban area of New Orleans. For a period of eight months after the failure of New Orleans Flood Defense System (NOFDS), ILIT (Independent Levee Investigation Team scrutinized over 2800 documents. They also carried out over 220 interviews and evaluated more than 370 contributions from the public. For eight months, many investigations were conducted to find out the reasons

Gender ideology Essay Example | Topics and Well Written Essays - 500 words

Gender ideology - Essay Example G. Bissinger are no exception to what is stated above. Traditional masculinity is evident in the story of 1988 Permian â€Å"Mojo† Panthers football season. A superficial role is given to the Pepettes, who are senior high school girls. Hysteria prevails amongst the football fans during the entire season, and each tournament is a do-or-die act for the members of the team. The Odessa community has a social structure that intensely favors the male. The football players are treated like the royal princes. How does the football tournament begin? Bissinger provides a graphic picture of the opening ceremony related to the match. He writes, â€Å" Behind the rows of stools stood the stars of the show, the members of the 1988 Permian Panther high school football team. Dressed in their black game jerseys, they laughed and teased one another like privileged children of royalty. Directly in-front of them, dressed in white jerseys and forming a little protective phalanx, were the Pepettes, a select group of senior girls who made up the school spirit squad. The Pepettes supported all teams, but it was the football team they supported most. The number on the jersey each girl wore corresponded to that of the player she had been assigned for the football season. With that assignment came various time honored responsibilities.†(p.45) The mention of time honored responsibilities, indicates the subservient role of the female gender as per the societal norms. The girls had no part in the football game, and not one among them was directly connected to the game, except that they played the role of cheering the players. This is nothing but a subtle form of exploitation and assertion of superiority of masculinity. The exploitation in another form was also prevalent and the players were entitled to some special entitlement, at the cost of Pepette. Bissinger further writes, â€Å" As a part of the tradition, each Pepette brought some type of sweet for her player every week before

Why Women love to wear High heels Essay Example | Topics and Well Written Essays - 1750 words

Why Women love to wear High heels - Essay Example The study shows that for the actual basis of interview, women ranging from the ages 16 and above shall be interviewed and asked several questions. They are to be randomly chosen by the researcher giving a chance for random answers to come forth. Meanwhile, the survey analysis shall be sent to at least 15 women of random ages and random races so as to have a better view as to how they perceive wearing high heels based on their age and their cultural origin. Basically, this process shall be embraced by the researcher to set apart women who are fond of wearing high heels from those who are less interested in them. From there, the researcher shall try to identify the separating identities of the sample population asked to participate in the research and which of these characteristics are common among those who love to wear the heels. This section of the study further aims to simply the most effective ways of understanding the ways by which women perceive the need and the want to wear high heeled shoes. With the use of a five-point summary and an implicative presentation on the summation of the collected data within the study, the conclusion of the research shall be presented herein. Closing the research with a remarkable recommendation on what women should do to balance their views on fashion, personality and health shall further make this study more than just an explanatory source of identification on how and why women are practically attached to using high heels from then until now and perhaps even in the future.

Art Appreciation Essay Example | Topics and Well Written Essays - 750 words - 3

Art Appreciation - Essay Example A spiral design can be seen throughout the work. The spiral design was used by the artist with a view of presenting perseverance. The artist seems to have found a number of examples regarding the spiral design as petroglyphs, which is common to many tribes. Each tree surface is covered using images as well as text, which chronicle the Indians history. Regarding the themes of each tree, they seem to be presented roughly in a chronological order. Tree One is the starting point of the artwork and it depicts imagery mainly from Ancestral Puebloans (Denver Art Museum). This comes out as a way of representing ancient times. Tree Two, on the other hand, shows the history of Bent’s Fort. It further explores the themes of coexistence. This exploration is specifically the relationships that are based on trade between the various nations presented. Bent’s Fort has a tepee and shows the existence of a close relationship between the tribes and Fort. On this tree, question marks are indicated in reverse form. These marks indicate the impression of the non-existence of peaceful trade relationships (Denver Art Museum). Tree Three deals with the tribes of Cheyenne and Arapaho. These two tribes occupied the eastern side of Colorado. Besides, two historic massacres that point to the destructive effect of the United States Amy as well as the expansion of railroad on the native people. The tracks, in this case, are read in terms of the railway’s wounds approaching the native communities.

Killing Custer Book Review Essay Example for Free

Killing Custer Book Review Essay From time to time, a book of true historical significance is written on a subject that has been written on almost endlessly. The Battle of the Little Big Horn is one of the most written about, speculated on, celebrated, talked about, and glorified events in American History. Popularly known as Custers Last Stand, it has been the subject of many films, documentaries, novels, and was even re-enacted at every Wild West Show put on by Buffalo Bill Cody. In the work Killing Custer: The Battle of Little Bighorn and the Fate of the Plains Indians, Welch and Stekler do an excellent job in the subject matter at hand, and come to the correct conclusion that this battle, which was a huge military disaster for the United States, directly resulted in an even greater disaster for the Indian victors who won it: that is, total defeat and total subjugation. The first chapter sets up the massacre of the Blackfeet on the Marias River, James Welch and Paul Stekler have done a magnificent job in researching and putting forth, a new book on this subject that has been so written about. Citing much of the new discoveries, that is archeology, and the Indian accounts, Welch was originally contacted by Stekler to do a script for a documentary for PBS’s â€Å"American Experience: Last Stand at Little Bighorn†. They worked on it together, and that particular one hour documentary was excellent. Feeling that he hadn’t exhausted the subject, Welch delved more deeply into it, and wished to write a book on the subject. â€Å"Killing Custer† was the result, and it is quite excellent indeed. It is a stunning and thrilling read from cover to cover. The information is not wholly new, but Welch and Stekler combine all of the newest discoveries into one stirring volume, and they stress the narratives, which in the past were largely discarded and disclaimed, of the Indian accounts of the battle, after all, they were the ones who survived it! The authors rightly put the battle into its historical perspective, pointing out that this huge defeat of the United States Military led directly to the total subjugation and defeat of the Plains Indians, putting them on reservations once and for all, with the final defeat and insult at Wounded Knee, the massacre that was so unnecessary and so tragic.

Design And Fabrication Of A Hydraulic Ram Pump Engineering Essay

Design And Fabrication Of A Hydraulic Ram Pump Engineering Essay Abstract The Design and Fabrication of a Hydraulic Ram Pump (Hydram) is undertaken. It is meant to lift water from a depth of 5 feet below the surface with no other external energy source required. The overall cost of fabrication of this hydram shows that the pump is relatively cheaper than the existing pumps. Chapter 1 INTRODUCTION 1.1 Historical Background: The first hydraulic ram pump was invented by John Whitehurst in England in 1772. This pump was non-self-acting. In 1796 a Frenchman, Joseph Michael Montgolfier, had added a valve, which made the device self-acting. In 1809, the first American patent was issued to J. Cerneau and S.S. Hallet .Prior to the 1840s most ram pumps in America were imported from Europe, but in 1843, H.H. Strawbridge of Louisiana put an American made model into use. Rural communities in America found the features of the pump very attractive. Articles in magazines brought further recognition and understanding of the ram and its possibilities. A detailed book on the ram, published in 1842, was in its 16th edition by 1870. In 1879, The Peoples Cyclopedia included the hydraulic ram among the 55 most important inventions in the history of mankind. It defined the hydraulic ram as: A simple and conveniently applied mechanism by which the weight of falling water can be made available for raising a portion of itself to a considerable height. Patents on the ram abounded in the 1840s and 1850s, but after 1858 none were secured until 1870 when another burst of interest saw four patents awarded in 3 years. Cost was a major factor in the growth of ram use. Not only were the machines inexpensive to buy, but they also were simple to install and were almost maintenance-free. For more than 100 years rams were major movers of water to homes, farms, industries, railroads and towns. They contributed to improved crop production, introduction of extensive landscaping and, perhaps most importantly, to health and sanitation. With the advent of electrical pumps, interest in the hydraulic rams became dormant. Ram pumps were allowed to rust in the stream until expensive parts, fossil fuel shortages, and environmental concerns brought back to the publics mind the need for a pump that is inexpensive, requires almost no repairs or maintenance is self-acting, and can raise water to a considerable height vertically. Ram pumps are again becoming increasing popular in both developing and developed countries. They are being operated successfully worldwide. 800px-Roscheiderhof-lambachpumpe Figure An early Hydraulic Ram Pump 1.2 Hydraulic Ram Pump: The hydram uses energy of falling water to lift water. There is no separate motor or mechanism that operates the pump. In real life application water is diverted from a water source and made to flow in a straight and sloping pipe, called the drive pipe. The falling action of water causes a gain in its kinetic energy. The gain in energy increases with increase in velocity of water. The hydram is located at the bottom of the drive pipe. The water flows through its main valve. When this valve closes water is brought to a sudden stop. The kinetic energy gained by water while falling down is converted to pressure energy. This is the energy which all pumps use to lift water. Some amount of the water is pushed into the delivery pipe due to this pressure and delivered where it required is. Essentially, a hydram is an automatic pumping device which utilizes a small fall of water to lift a fraction of the supply flow to a much greater height; ie it uses a larger flow of water falling through a small head to lift a small flow of water through a higher head. All hydrams need a large amount of falling water to provide the energy utilized by them. This is why they can only be used when the source is very large compared to the amount of water required to be pumped. Usually, 5 to 10% of the water from the drive pipe is pumped. The rest goes back to the main water source 1.3 Advantages and Application: The hydraulic ram pump can be used with great effectiveness in communities which are located at a higher elevation than their source of water. The hydram pump uses the power of falling water to pump a small portion of that water uphill. It requires absolutely no fuel or electricity and operate only water pressure. There are only two moving parts which are lubricated by the water itself thus making a hydram a very simple device. Hydrams can be used in many diverse situations for example for domestic purposes or irrigation The source of water supply to the hydram could be a stream, a spring, an irrigation canal, an artesian well, or even an existing gravity flow water system. In the mountainous topography, there are many places where, if a hydram were installed, much time spent hauling water could be used for other purposes. Formerly unproductive or unused land could be made suitable for cultivation and yields will be increased in existing fields. Wide scale usage can benefit many people. Because this simple pump works 24 hours per day, for many years and requires little attention, it is suitable for areas where people have little technical expertise. Because hydram installations are inexpensive and quickly installed, they are well suited for remote areas where there are extreme transportation difficulties, as well as for sparsely populated villages which often make gravity flow water supply system financially unfeasible. The ability to incorporate a hydram in an existing gravity flow water supply system has also proved very useful. 1.4 Limitations: The use of hydrams has certain constraints associated with it. These are: Hydrams can only be used in mountainous topography. Where there is enough elevation distance between the water source and the community to which water is to be supplied. Generally the place for pumps should not be more than 100 meters below the place where water must be delivered. In areas which are prone to inundation, the hydram should be located so that the waste valve (a component of the pump) is always located above flood water level, as the pump will cease to function if the waste valve becomes submerged. The hydrams pump only a small portion of the water which is supplied to them therefore the source supplying hydram with water should be much larger than the amount of water which is desired to be delivered. The water source should not be seasonal and be present year-round if continuous supply of water is desired. Although hydrams are a very cheap technology compared to the more common used electric pumps they can have a high capital cost in relation to other technologies. Hydrams are limited to small scale applications, usually up to 1kW. A willingness for system care and maintenance to be provided by the community that uses the water. Chapter 2 WORKING PRINCPLE 2.1 Water hammer. Water hammer (or, more generally, fluid hammer) is a pressure surge or wave resulting when a fluid (usually a liquid but sometimes also a gas) in motion is forced to stop or change direction suddenly. Water hammer commonly occurs when a valve is closed suddenly at an end of a pipeline system, and a pressure wave propagates in the pipe. If the pipe is suddenly closed at the outlet (downstream), the mass of water before the closure is still moving forward with some velocity, building up a high pressure. When a valve in a pipe is closed, the water downstream of the valve will attempt to continue flowing, creating a vacuum that may cause the pipe to collapse or implode. Here water hammer has a negative impact. Nevertheless, the same phenomenon is used to life water in a hydram There are two main Physics concepts. 2.2 Momentum and Impulse. When an object is moving at some velocity, v, it has a momentum equal to its mass times its velocity, m*v . In our system, when the waste valve closes, the velocity of the water goes quickly to zero. This change in velocity causes a change in momentum equal to m*Άv. If you divide the change in momentum, also known as impulse, by the amount of time that has elapsed during the change in momentum, you get: Impulse = m * Άv / Ά t Noting that force = m*a, impulse / time equals a force. This force is a constant that can be used to determine the amount of work that can be done on the system. 2.3 Conservation of Mechanical Energy. During any type of physical interaction, the energy of the system remains constant. The only type of energy that is applicable here is mechanical energy. Mechanical energy is defined as the sum of kinetic energy and potential energy. To find the theoretical maximum height the pump can pump to, the final mechanical energy should be all potential energy and no kinetic energy. Therefore we take the equation 1/2 * m * v2 + m * g * hi = m * g * hf Water enters through the inlet pipe and exits through the waste valve. As it moves through the waste valve it builds up speed / momentum / kinetic energy. When the water gets going fast enough, it pushes the plunger on the waste valve closed. The moment the waste valve closes, the water creates an impulse and pushes up through the one way valve and out towards its destination. Once this built up pressure is released, the one way valve closes and the waste valve opens, starting a new cycle Chapter 3 OPERATION SEQUENCE OF HYDRAM The hydraulic ram pump operates in a cycle. The time each cycle takes to complete is very less, often one second. Each cycle of the pump can be divided in four phases. These are explained as follows 3.1 Acceleration: Water enters the hydram through the drive pipe and fills the pump body and starts flowing out of the waste or impulse valve. The water flowing past this valve tries to close it. The flow accelerates. During this time the delivery or check valve remains closed and no water is entering the delivery pipe. A Drive Pipe B Impulse Valve C Delivery Valve D Air Chamber E Delivery Pipe 1 Figure 3.1 Acceleration 3.2 Compression: The velocity and pressure of the column of water exiting from the impulse valve is overcome and the impulse valve closes. This creates a high pressure, compressing the water inside the pump body. This rise in pressure is called water hammer. The effect of water hammer is to open the check valve. A Drive Pipe B Impulse Valve C Delivery Valve D Air Chamber E Delivery Pipe 2 Figure 3.2 Compression 3.3 Delivery: The water starts flowing through the check valve in the air chamber. Air trapped in the air chamber is simultaneously compressed to a pressure exceeding the delivery pressure. Once the pressure in the air chamber exceeds the static delivery head due to reexpansion, water is forced up the delivery pipe. The pressure in the pump body drops quickly to equal the pressure in the air chamber thus closing the delivery valve. A Drive Pipe B Impulse Valve C Delivery Valve D Air Chamber E Delivery Pipe 3 Figure 3.3 Delivery 3.4 Recoil: After the delivery valve has closed, a shockwave is created and causes the water to flow back up the drive pipe. This results in a drop of pressure low enough for the impulse valve to open. Flow through drive pipe starts. The air volume in the air chamber stabilizes by this point and the flow from the delivery pipe stops. A Drive Pipe B Impulse Valve C Delivery Valve D Air Chamber E Delivery Pipe 4 Figure 3.4 Recoil Chapter 4 DESIGN 4.1 Designs Design 1 Hydraulic_Ram_Pump_p04a Figure 4.1 Design 01 They tend to be made from heavy castings and have been known to function reliably for 50 years or more. However, although a number of such design is still manufactured in Europe and the USA in small numbers, they are relatively expensive, although generally speaking the drive-pipe, delivery pipe and civil workings will be significantly more expensive than even the heaviest types of hydram. Design 2 Capture Figure 4.2 Design 02 This design is very low in cost but the pipes in the end cost considerably more than the hydram. They are not always as reliable as previous design, but are usually acceptably reliable with failures separated by many months rather than days, and are easy to repair when they fail. Table Comparison between Designs Features Design 1 Design 2 Fabrication Difficult Medium Weight Heavy Not too much heavy Reliability Yes To some extent Fabrication cost High Low Maintenance required Yes Yes Complexity High low Weighting matrix of designs Not Important Important Table Weighting matrix of Designs Features A B C D E F TOTAL WEIGHT A 1 1 1 0 1 4 0.21 B 1 0 1 1 1 4 0.21 C 0 0 1 1 0 2 0.1 D 1 1 1 0 1 4 0.21 E 0 0 0 0 1 1 0.06 F 1 1 1 1 0 4 0.21 à ¢Ã‹â€ Ã¢â‚¬Ëœ=19 à ¢Ã‹â€ Ã¢â‚¬Ëœ=1 A- Ease of Fabrication B- Weight C- Reliable D- Fabrication cost E- Maintenance required F- Complexity Rating matrix of Design 0 Does not meet requirement 1 Meets requirement partially 2 Fully meets requirement 3 Significantly above requirement Table Rating matrix of Designs Features Weighting Design Rating I II I II A 0.21 1 3 0.21 0.63 B 0.21 1 3 0.21 0.63 C 0.1 3 1 0.3 0.1 D 0.21 2 3 0.42 0.63 E 0.06 1 1 0.06 0.06 F 0.21 1 2 0.21 0.42 à ¢Ã‹â€ Ã¢â‚¬Ëœ=1.41 à ¢Ã‹â€ Ã¢â‚¬Ëœ=2.47 A- Ease of Fabrication B- Weight C- Reliable D- Fabrication cost E- Maintenance required F- Complexity Considering fabrication, weight, cost, complexity design 2 is selected. Design 2: Capture1 4.2 Parts of Hydram Tanks Pipes Impulse and delivery valve Air chamber pump throttling valve rubber washers Pipe Elbows Pipe collar 4.2.1Tanks We will be using three tanks Supply tank Waste water tank Delivered tank Supply tank: The water that to be elevated will be supplied from the supply tank.A pipe with a throttling valve will be connected with it.this tank will be 5 feet from ground and have capacity of 10 gallons. Waste water tank: The water that comes out from the impulsive valve will go to waste water tank. Delivered tank: This tank would be at the height of 10-12 feet. The water from the delivery tank will go to the delivered tank. 4.2.2 Pipes There are two pipes Drive pipe Delivery pipe Drive pipe: The water coming from the Supply tank will flow in drive pipe. The flow in this pipe can be controlled through a valve. Delivery Pipe: The water at the delivered tank will be delivered through delivery pipe. Table Price list of different material for pipes Materials Length (Feet) 2 in. Dia Cost (Rs) 3 in. Dia Cost (Rs) PVC 13 560 900 GI (M) 20 3060 4500 GI (L) 20 2600 3250 GI (EL) 20 2350 2900 CI 6 1100 1500 Weighting matrix of pipe 0- Not Important 1- Important Table Weighting matrix of Pipe Design feature A B C D E TOTAL WEIGHT A 0 1 0 1 2 0.15 B 1 1 1 1 4 0.30 C 1 0 1 1 3 0.23 D 1 0 1 1 3 0.23 E 0 0 1 0 1 0.07 à ¢Ã‹â€ Ã¢â‚¬Ëœ=13 à ¢Ã‹â€ Ã¢â‚¬Ëœ=1 Design Factors A Weight B Friction factor C Cost D Assembling E Resistance to corrosion According to matrix friction factor, cost, assembling are important factors. Rating matrix of pipes 0 Does not meet requirement 1 Meets requirement partially 2 Fully meets requirement 3 Significantly above requirement Table Rating matrix of Pipes Design Factors Weighting Concepts Rating I II III I II III A 0.15 3 2 2 0.45 0.3 0.3 B 0.30 3 3 0 0.9 0.9 0 C 0.23 3 2 2 0.69 0.46 0.46 D 0.23 1 3 2 0.23 0.69 0.46 E 0.07 3 3 1 0.21 0.21 .07 à ¢Ã‹â€ Ã¢â‚¬Ëœ=2.48 à ¢Ã‹â€ Ã¢â‚¬Ëœ=2.56 à ¢Ã‹â€ Ã¢â‚¬Ëœ=1.29 Concepts I PVC II GI (Galvanized iron) III CI (cast iron) Design Factors A Weight B Friction factor C Cost D Assembling E Resistance to corrosion According to matrix we might use PVC or galvanized iron 4.2.3 Air chamber Air chamber is to turn the intermittent flow through the delivery valve into steady, continuous flow up the delivery pipe. the air chamber provide the pump with a constant head to pump against and removes the inefficiencies associated with intermittent flow in the delivery pipe .The size of the air chamber therefore should ensure the conditions in the air vessel are little affected by the sudden inflow of water each cycle coming through the delivery valve. The volume of the air in the air chamber therefore should be at least 20 and preferably nearer 50 times the expected delivery flow per cycle .An air chamber with a volume many times that of the water entering per cycle will experience little change in condition at each delivery. Pump running to low heads with large delivery flows therefore actually require air chamber than ones pumping smaller flows to high delivery head. 4.2.4 Pump A pump will be connected with waste tank that will pump the waste water and delivers it to the supply tank so that if the water level in supply tank gets low ,the waste water will be pumped to the supply tank. 4.2.5 Throttling valve A valve will be connected with drive pipe to control the flow of water. 4.2.6 Rubber washers When the valve will close, water should not leak out from it. In order to prevent leakage rubber washer will be used. 4.2.7 Pipe elbows collars To connect different pipes we will use pipe elbow. Mostly we will use 90o elbow. We will also use welding technology if required. Price list of different elbow of different materials Materials 2 inch 90o elbow 3 inch 45o elbow 2 inch 45o elbow 3 inch 45o elbow PVC Rs.50 Rs.50 Rs.110 Rs.110 GI (M) Rs.150 Rs.170 Rs.210 Rs.260 GI (L) Rs.140 Rs.160 Rs.170 Rs.210 GI (EL) Rs.120 Rs.150 Rs.165 Rs.190 CI Rs.295 Rs.295 Rs.330 Rs.350 Table List of different elbow of different materials 4.3 Estimated Cost Estimated cost of hydram from different materials MATERIALS ESTIMATED COST (Rs.) PVC 10000 15000 GI (M) 23000 26000 GI (L) 22000 24000 GI (EL) 18000 23000 CI 16000 20000 Table Estimated cost of Hydram from different materials List of Abbreviation A1 cross sectional area of supply pipe A2 cross sectional area of delivery pipe D1 diameter of supply pipe D2 diameter of delivery pipe D Diameter of waste water inlet d Diameter of waste water outlet Dv Diameter of valve poppet F force on waste valve poppet H supply head h delivered head L1 length of supply pipe L2 length of delivery pipe à ¢Ã‹â€ Ã¢â‚¬  L Distance of waste valve poppet from the centerline of drive pipe mass flowrate in supply pipe mv mass of waste valve poppet P0 pressure on supply tank P1 pressure developed due to fall of water P2 pressure on waste valve poppet Q volume flowrate V velocity of water in supply pipe V1 velocity of water entering hydram V2 velocity of water leaving hydram power gained by falling water à Ã‚  density of water = 1000 kg/m3 g acceleration of free fall = 9.81 m/s2 ÃŽÂ ¼ viscosity of water = 1.12 x10-3 Ns/m2 ÃŽÂ ³ specific weight of water = 9810 N/m3 Abstract The Design and Fabrication of a Hydraulic Ram Pump (Hydram) is undertaken. It is meant to lift water from a depth of 5 feet below the surface with no other external energy source required. The overall cost of fabrication of this hydram shows that the pump is relatively cheaper than the existing pumps. Design Selection During the selection of deign for the hydram the following were considered Ease of Fabrication Weight Reliable Fabrication cost Maintenance required Complexity. The design was chosen giving priority to fabrication, weight, cost and complexity. The hydram will be fabricated from PVC. Chapter 5 TECHNICAL DRAWINGS Capture8 Figure 5.: 3D view of pump Capture9 Figure 5. : (a) Front view of pump Capture10 Figure 5.: Front View of Pump Capture1 Figure 5.: 3D view of waste valveCapture2 Figure .5 Front view of Waste valve Capture3 Figure 5. 3D view of Delivery Valve Capture5 Figure 5. Front view of Delivery Valve Capture6 Figure 5. 3D view of Air ChamberCapture7 Figure 5. Front View of Air Chamber Chapter 6 MATERIAL PROPERTIES AND JOINING METHODS 6.1 PVC pipes and fittings The difference between Schedule 40 and Schedule 80 PVC Pipe is the thickness of the pipe wall. Schedule 40 has a thinner wall than Schedule 80. This makes Schedule 80 PVC Pipes perfect for applications with very high water pressures. The outside diameter of the pipes is constant for different sizes and therefore they are interchangeable (provided that they meet the correct strength requirements). PVC Pipe Fittings differ similarly to PVC Pipe, except that they maintain the same inner diameter with the outer diameter differing based on the Schedule. This means that these are all interchangeable so long as they meet the requirements. Maximum Pressure Maximum operating and required minimum bursting pressures at 73oF (23oC) for PVC pipe fittings according ASTM D1785 Standard Specification for Poly Vinyl Chloride (PVC) Plastic Pipes Schedules 40 and 80 are indicated in the diagram and table below: pvc pipes bursting and operating pressure limits diagram Figure 6.1 Graph for the Max. Pressure PVC Nominal Pipe Size (inches) Required Minimum Burst Pressure (psi) Maximum Operating Pressure (psi) Schedule 40[1] Schedule 80[2] Schedule 40 Schedule 80 1/2 1910 2720 358 509 3/4 1540 2200 289 413 1 1440 2020 270 378 1 1/4 1180 1660 221 312 1 1/2 1060 1510 198 282 2 890 1290 166 243 2 1/2 870 1360 182 255 3 840 1200 158 225 Table 6.: Table Pipe sizes and Max. Pressure 1 psi (lb/in2) = 6,894.8 Pa (N/m2) Chemical Resistance: PVC pressure pipe and fittings are inert to attack by a wide variety of strong acids, alkalis, salt solutions, alcohols, and many other chemicals. They are dependable in corrosive applications and impart no tastes or odors to materials carried in them. They do not react with materials carried, nor act as a catalyst. Strength PVC Schedule 40 and Schedule 80 pipe and fittings are highly tough and durable products that have high-tensile and high-impact strength. They withstand high pressure for long time. Fire Resistance PVC pressure pipe and fittings are self-extinguishing, and do not support combustion.. Internal Corrosion Resistance PVC Schedule 40 and Schedule 80 pipe and fittings resist chemical attack by most acids, alkalis, salts, and organic media such as alcohols and aliphatic hydrocarbons, within certain limits of temperature and pressure. External Corrosion Resistance Industrial fumes, humidity, salt water, weather, atmospheric, or underground conditions regardless of soil type or moisture cannot harm PVC pressure pipe and fittings. Scratches or surface abrasions do not provide points which corrosive elements can attack. . Low Friction Loss The smooth interior surfaces of PVC Schedule 40 and Schedule 80 pipe and fittings assure low friction loss and high flow rate. Because PVC pipe and fittings do not rust, pit, scale, or corrode, the high flow rate continues for the life of the piping system. Low Thermal Conductivity PVC pressure pipe and fittings have a much lower thermal conductivity factor than metal pipe. This ensures that fluids maintain a more constant temperature. In most cases, pipe insulation is not required. [3] . 6.2 Joining Methods There are several techniques for the joining the pipes and fittings. Solvent cement Threaded connections Solvent cement For joining solvent cement will be used. It is simple and reliable if procedures are followed correctly. Since variables of temperature, humidity, pipe size, time, and other conditions have a significant effect on solvent cement joints, it is important to understand the principles of each step and make adjustments for actual conditions. A wide variety of solvent cements and primers are commercially available. Selection of specific type, grade and consistency of solvent cement should take into account pipe type, size, installation conditions and chemical compatibility of cement and system fluids. For best results, installation should be made at temperatures between 10 °C and 45 °C.All joint components should be inspected for any breaking, chipping, gouging or other visible damage before Threaded Connections Threading reduces the effective wall thickness of pipe, pressure ratings of the pipe are reduced to one-half that of unthreaded pipe using solvent cement welded joints. By threading different parts specially the valves can be joined. Chapter 7 CALCULATIONS The calculations for the design parameter have been done after carrying out a market survey of the components and materials available. Our aim is to achieve a delivered head of 4 meters from a fall of maximum 1.5 meters from the supply tank. The height of the supply tank has been varied to see if the desired delivery head is achieved or not. The calculations are theoretical and the situation will be different practically. The calculations only give a rough estimate of the design parameters. Trial and error will be used to start the operation of the hydram. The pre defined parameters include Diameter of drive pipe = 1 inch = 0.0254 m Diameter of delivery pipe = 0.5 inch = 0.0127 m Distance of waste valve poppet from the centerline of drive pipe = 0.1 m Diameter of waste water inlet = 2.5 inch = 0.0635 m Diameter of waste water outlet = 1.35 inch = 0.0345 m Schematic of Hydraulic Ram Pump Setup h0Delivery Tank P0 (1) L Hf <

Bicycle Thieves (1948) and Umberto D (1952) Analysis

Bicycle Thieves (1948) and Umberto D (1952) Analysis Two films from the neorealism movement are Bicycle Thieves (1948) and Umberto D (1952) both directed by Vittorio De Sica. Both films in their own way show the real-life hardships that were faced during this time of poverty and more particularly show it from the point of view of normal everyday people. The most pronounced thing about neorealism that sets it apart from other cinematic movements is its birth from necessity. During a time when everything was scarce films were produced using whatever was at hand, filming out on the streets and using non-professional actors, a reason why these films are so genuine in their authenticity. They dont show the past or the future they show the struggles of the present.[1] Vittorio De Sica said his goal was to look for the dramatic in ordinary situations, the wonderful in the smallest, the tiniest news item, in the material everybody considers insignificant. It was with this goal in mind that he created Bicycle Thieves. This film is a key example of the neorealism movement and can be argued to be the most notable. It shows the journey of a man and son as they search for his stolen bicycle. A bicycle which is key in the father getting the job he needs to support his family during a time in which jobs were scarce. This bicycle represents their livelihood and stealing the bicycle also steals this familys hope of surviving.[2] Bicycle Thieves can be described as shockingly authentic in two main ways; the way in which the film has been shot and the message that the narrative expresses. Figure 1 Bicycle Thieves (1948) At the start of the film we see the husband and wife pawn their bedding to be able to get their bicycle back, here De Sica gives us a glimpse of not just our on-screen family, but others when he shows the shot of the high shelves completely full of bed sheets as shown in Figure 1, each representing a family which has done the same. It shows the amount of people that were in poverty after the war and that there is a harsh reality outside this world that De Sica shows us. A reason why his films were so impacting is that he released films based on the post-war era during the post-war era. A time when the audience themselves may have had to pawn something to support their family. Filming at this time meant everything was scarce, films in the post-war era were created using the bare necessities. We can see this through Bicycle Thieves as its it almost completely filmed out on location and any inside shots are cramped, De Sica was also known for his use of non-professional actors, another way of making use of what was available and at the same time making his characters more believable.[3] When looking at the Mise-en-Scà ¨ne of the film De Sica uses very little expressive camera techniques, tending just to show straight on, wide and mid shots; apart from this scene with the bed sheets which is taken from a low angle and pans up as if to express the largeness of the scale of the shelves. He just shows the scene for what is happening and communicates mostly through the narrative alone. There are few interesting camera movements to catch the audiences attention and no more than simple cuts between scenes. The scenes in Bicycle Thieves tend to be long takes as if De Sica is trying to keep cuts to a minimum, this could explain his fondness for wide shots as it allows more actions to happen in the frame, these long shots also allow for a lot of background movement to be in the frame in these real-life locations expressing De Sicas wish to show the outside world. He also relies on natural lighting while filming out on location. These techniques, or lack of, work together to show the films authenticity.   De Sica takes us on a journey of ups and downs in the search for the bicycle and the relationship between father and son, the addition of the son is very important in expressing this shock authenticity. A child adds sentiment with their innocence and makes an audience more emotionally invested in the film. We see throughout the film however, a strange relationship between them. Antonio ignores Bruno throughout the film, being so set on his search for his bicycle and young Bruno is there to witness his father at his lowest point. De Sica avoids the idea that Antonio should realise that his son is whats important, not the bicycle. This ignorance could be De Sica showing that this is not a luxury that the poor can afford.[4] Knowing his fate is directly proportional with his fathers and that of the bike shows a harsh reality of the time, that not even children were not safe from the hardships of the post-war era. De Sica gives us reprieve from the bleakness of the narrative by introduci ng short moments of happiness, such as our main character Taking his son out for lunch. It almost seems they can forget their troubles for a moment, however the table next to them with the multiple servings of food break them from the illusion. This parallels the unjust support the bike thief receives from his neighbours, whereas the innocent man from which it has been stolen is the one who truly needs it for survival, it shows the unfair world of the post-war era.[5] The end scene is the most defining for our main character. He looks around him at a sea of bicycles and he lowers himself to do what has been done to him throughout the entirety of the film. it gives us an idea that no one at this time is below the acts of others, this era has driven this man to do what he initially found immoral. During our ending scene, we see the owner of the bike let him go when he sees the young boy, showing his understanding of the hardships of others and that the end of the day everyone is in so me way in the same boat. Father and son inevitably walk home defeated, De Sicas brutal honesty lasts through to the end, he doesnt shy away from the harsh reality, he makes this film shockingly authentic by showing that happy endings arent inevitable in real life. De Sica continued to work in the neorealism movement and moved onto the film Umberto D. This film has recognisable similarities to Bicycle Thieves in the way both were filmed and the fact that they both show the struggles of the time. We see the main character Mr Umberto being thrown out of his home by his indifferent land lady. A man who comes into solitude apart from his dog. There is an idea through Umberto D of the wish of the main character to live his life by his own terms, with dignity, and being unable to. He is left with no home, no family and no health. Although the narrative of Umberto D is different it still portrays the same era as Bicycle Thieves and can also be described for its authenticity. When It comes to using the bare necessities, this is where we see the greatest similarities. Umberto D also uses real locations for filming as well as non-professional actors, they make use of everything around them with a budget that was most likely close to nothing, again portra ying an authenticity for the time.[6] Looking at Umberto Ds Mise-en-Scà ¨ne we see a little more expression through camera work but not a lot. An example would be the scene where Mr Umberto looks out of his window and we see the sudden zoom in on the street below with this hard hit of non-diegetic music to accompany it. This was De Sicas way of showing the thoughts of our main character, that he has this sudden idea of jumping to his death rather than live in this world he feels he has no control over. Again, De Sica tends towards wide shots and mid shots, showing the streets that hes filming in, showing the people and including the outside world. De Sica again uses simple cuts in between his scenes and opts for long takes which these wide shots manage to capture with the odd pan to include the surroundings more. In accordance with the neorealism movement Umberto D takes advantage of natural lighting whilst out on location, one of the bare necessities and making the most of what was available. Figure 2 Umberto D (1952) When It comes to the characters that De Sica portrays they arent loved for their perfection or their beauty. Mr Umberto is left with only his dog and a maid who has her own troubles. He is almost completely alone. This movement means a camera that shows things for exactly how they are, the character if Mr Umberto isnt romanticised yet he is loved by the camera and it sticks with him through an ordinary experience.[7] The actor himself is one which was chosen from a sea of thousands, like this opening scene in Figure 2, showing the men marching demanding fair pension, any one of them could have been De Sicas muse, all of them in a way are Mr Umberto. This would be the first and last film that this non-professional actor would play and yet this man manages to create such an emotion because he is authentic, and this is what the camera captures.[8] Like in Bicycle Thieves we see a character going on a journey, however, in bicycle thieves it is a journey looking for life whereas Umberto D focusses on a man searching for his death. This is however complicated by his dog Flike which he loves above anything else. He cant bear to abandon him. He finds himself at times having to beg on the street something which he cant stand to do himself, hence using Flike, but even when Flike is recognised by an acquaintance he claims he is only messing around in the hopes of saving his own dignity. Mr Umberto represents the middle class, one which is concerned with the protection of outward appearances. He is more afraid looking poor than actually being so.[9] Everything is taken from him so only Flike and his dignity remain, he represents a character which doesnt want to be defined a nuisance by a post-war society. A society which already sees a group of men marching down the street in protest as a pest. In the ending scene, we see Mr Umberto walking straight onto the rail tracks with Flike with the intention of ending both their lives, this is accompanied by dark music and an accompanying atmosphere. However, last minute Flike jumps out of his arms and Mr Umberto chases him, missing the train that would have ended his life. In chasing after Flike Mr Umberto chooses life. The music in changes from one of despair to one of buoyancy, for the first time in the film we see a happy and carefree Mr Umberto as he jogs off into the distance with Flike, escaping the manipulation of society and showing an understanding that his fate Is truly in his own hands. Even though the ending is ambiguous it leaves an audience with hope, a different yet preferable ending to that of Bicycle Thieves. One which shows that even though an individual may feel hopeless for a time they may find themselves again in the end, a true reflection of the damage yet survival of the war (Lu, 2010).[10] In conclusion both these films capture a true authenticity for the time that they were released. Since the neorealism movement meant filming using a scarcity of resources and a reliance on real world locations, and the fact that both narratives tell stories that were incredibly impacting and realistic for this time. So much so that they could be described as documentary like in their depiction of real places and real people. References Bradshaw, P. (2008). Film review: Bicycle Thieves. [online] the Guardian. Available at: https://www.theguardian.com/film/2008/dec/19/film-review-bicycle-theives [Accessed 3 Mar. 2017]. Eggert, B. (2009). Umberto D.. [online] Deep Focus Review. Available at: http://deepfocusreview.com/definitives/umberto-d/ [Accessed 4 Mar. 2017]. Haaland, T. (2009). Bicycle Thieves (Ladri di biciclette) (review). Project Muse, [online] 16, pp.463-465. Available at: http://muse.jhu.edu/article/263879 [Accessed 3 Mar. 2017]. Hamzaki, Z. (2010). The Bicycle Thief. [online] Twocentsworthafilm.blogspot.co.uk. Available at: http://twocentsworthafilm.blogspot.co.uk/2010/06/bicycle-thief.html [Accessed 3 Mar. 2017]. Kartal, E. (2013). Defining Italian Neorealism: A Compulsory Movement. Cinej Cinema Journal, [online] 2.2(2158-8724). Available at: http://cinej.pitt.edu [Accessed 4 Mar. 2017]. Lannone, P. (2016). Deep focus: The roots of neorealism | Sight Sound. [online] British Film Institute. Available at: http://www.bfi.org.uk/news-opinion/sight-sound-magazine/features/deep-focus/roots-neorealism [Accessed 4 Mar. 2017]. Lu, J. (2010).  » Film Analysis on Umberto D. Media Studies. [online] Jennylu.qwriting.qc.cuny.edu. Available at: http://jennylu.qwriting.qc.cuny.edu/2010/10/21/film-analysis-of-umberto-d/ [Accessed 4 Mar. 2017]. Snyder, S. and Curle, H. (2000). Vittorio De Sica. 1st ed. Toronto: University of Toronto Press. [1] Esma Kartal, defining Italian Neorealism: A Compulsory Movement, Cinej Cinema Journal, 2.2.2158-8724 (2013) . [2] Pasquale Lannone, Deep Focus: The Roots Of Neorealism | Sight Sound, British Film Institute, 2016 [accessed 4 March 2017]. [3] Zulfiya Hamzaki, The Bicycle Thief, Twocentsworthafilm.Blogspot.Co.Uk, 2010 [accessed 3 March 2017]. [4] Peter Bradshaw, Film Review: Bicycle Thieves, The Guardian, 2008 [accessed 3 March 2017]. [5] Torunn Haaland, Bicycle Thieves (Ladri Di Biciclette) (Review), Project Muse, 16 (2009), 463-465 [accessed 3 March 2017]. [6] Brian Eggert, Umberto D., Deep Focus Review, 2009 [accessed 4 March 2017]. [7] Stephen Snyder and Howard Curle, Vittorio De Sica, 1st edn (Toronto: University of Toronto Press, 2000). [8] Brian Eggert, Umberto D., Deep Focus Review, 2009 [accessed 4 March 2017]. [9] Esma Kartal, defining Italian Neorealism: A Compulsory Movement, Cinej Cinema Journal, 2.2.2158-8724 (2013) . [10] Jenny Lu,  » Film Analysis On Umberto D. Media Studies, Jennylu.Qwriting.Qc.Cuny.Edu, 2010 [accessed 4 March 2017].

play review :: essays research papers

Play Review   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"COPS† When I found out that I had to attend theater Play’s [plays] for class I was looking forward to attending them. I told my wife that I had to attend and she had to go with me. Since I was not too excited about going to a play I let my wife pick out the play.   Ã‚  Ã‚  Ã‚  Ã‚  We decided to see â€Å"COPS† at the Steve Allen Theater in Hollywood. The two main characters are undercover Chicago police officers. They would always come to the diner early in the morning and tell stories of there experiences in the police department. But this particular night was going to be different from any other night. As we proceeded to enter the theater we walked up a flight of stairs to the second floor of the theater. As I entered the theater I was surprised how small it was. The stage was set up as a diner in City of Chicago in the 1970’s at approximately two in the morning. The diner consisted of a working stove, frying area, and all the working restaurant equipment. As I walked into the theater I noticed one of the actors standing by the stove cooking what appeared to be bacon. The smell of bacon filled the air. The cook, was also playing the part of the owner of the diner, was interacting with the waitress like we did not even exist. As I was seating and waiting for the performance to begin I was looking at the stage area and was very impressed to the detail they put into the set. The set was a small area with about five tables, 4 bar stools, and wood panel walls. I noticed their [there] where [were] three actors on stage: the waitress, the cook, and a customer reading a newspaper and eating his omelet. The lighting was art deco design with fluorescent round balls that hung below the ceiling. The door opened in the diner, an actor walked into the diner drenched in water. I could hear the sound effects of the rain. The actor sat on one of the bar stools in the counter. The door opened again and there was one of the main characters of the play. This character was one of the undercover police officer’s [officers] that was a regular at the diner. This actor gave a great performance. His interaction with the other actors was, as they really were not acting at all.

Free Hamlet Essays: Role of Women in Hamlet :: GCSE Coursework Shakespeare Hamlet

Hamlet   Role of Women For many years in the past women played a small role socially, economically, and politically. As a result of this many works in literature were reflective of this diminutive role of women. In Elizabethan theatres small boys dressed and played the roles of women. In contrast to this trend, in Shakespeare's Hamlet the women in the play are driving factors for the actions of many other characters. Both Gertrude, Hamlet's mother, and Ophelia, Hamlet's love, affected many of the decisions and actions done by Hamlet. Gertrude influenced Hamlet significantly throughout the course of the play. Hamlet was very angered by his mother's remarriage. A few months after his father's death, Gertrude married Claudius, Hamlet's uncle. He was driven mad when his father's ghost appeared to him and revealed that Claudius was responsible for the death of Old Hamlet. Hamlet even termed the marriage as incest. Hamlet's fury is displayed when he throws his mother on the bed and says, "Frailty, thy name is woman" (Act #. Scene #. Line #). This shows his extent of anger because he makes a generalization that all women are weak. As a result of his mother's actions, Hamlet strives to seek revenge against Claudius for the death of his father. In order to marry Gertrude, Claudius kills his brother. Therefore, Gertrude is the driving factor for the whole setup of the play. Another significant female character is Ophelia, Hamlet's love. Hamlet's quest for revenge interferes with his relationship with Ophelia. There is much evidence to show that Hamlet loved her a great deal, but his pretense of madness drove her to her death. Ophelia drowned not knowing what was happening to her. This can be deduced by the fact that she flowed down the river singing and happy when in truth she was heartbroken. Ophelia was very much afraid when she saw Hamlet "with his doublet all unbraced; No hat upon his head; his stockings foul'd, Ungarter'd, and down-gyved to his ancle" (Act #. Scene #. Line #). She described him as being "loosed out of hell" (Act #. Scene #. Line #). In addition to that he scared her when he left the room with his eyes still fixed on her. She is especially hurt when Hamlet tells her that he no longer loves her and that he is opposed to marriage. He advises her to go to a nunnery and avoid marriage if she can.

Corrupt Societies Essay

In today’s society I find that a lot of people have become materialistic. It’s a new coach purse, the brand new cell phone from Verizon or a plasma screen TV that is the hype and everyone wants. Either way a person is to look at it, society is based on who has what. There is an emphasis on a person’s status in their society and it is very important. I always hear my boss saying â€Å"it’s all about the Benjamin’s! † and he’s right. Not a day goes by that a person doesn’t think about what they want to buy next. Does this make us bad people? Have we all succumbed to an unconscious norm that is all materialistic? What is it to be materialistic? The Webster definition is that a person is concerned with material wealth and possessions at the expense of spiritual or intellectual values. I see it as a person that wants something so much that they would stop at nothing to have it whether it is by means of purchasing, stealing or cheating someone else out of it. It’s about judging a book by its cover and not looking at the big picture of life and the world around us. When my mom was younger, things that were sought after were high diplomas and bachelors degree. Now as I grow up it’s a master’s degree and the BMW that I may drive that gives me a status in society. There are so many times when things are taken for granted and some people find nothing wrong with this. How can a person go on in life only wondering about if they can have that brand new car or cell phone? Do the things we have define who we are as a person? I feel that every society is corrupt in its own way. It’s the people, the government, our morals, values and our adaptive way of life. This is not just in fantasy books but in our real world as well. When I see how things have changed from when I was little I wonder how it all could have happened. I remember the first computer I ever got in my life and when I compare it to my laptop, it’s almost one eighth of what my whole computer used to be. But it’s not just the technology that has changed. Our perception of the world, the role we play in it and how that role has changed. Attitudes have changed and there is a difference between how people relate to each other.

Motivation in different cultures Essay

There has been general upsurge in cultures and managerial research in the last decade or so. Despite this fact, empirical studies on culture dimensions to management practices across cultures have been limited in numbers and scope. In few countries, very limited knowledge about its cultural values and the consequences it poses for motivation is known. A major question is whether the drawback of universal theories could explain for the disappointing economic development of various countries. A few reports suggest that there is difference in application of motivational theories in different parts of the world. In view of these differences, untrimmed Western management models may not be very appropriate for adoption all over the world, in general without recourse to the prevailing local cultural values. The suggestion is made to look for appropriate and suitable management models for different cultures by studying the relatively more successful local companies and institutions. Key words: Motivation, Management, Cultures, Values INTRODUCTION: Motivation has kept people in crises going throughout centuries; it has been the cause of increased standards of living, success, fortune, and satisfaction. Most leaders throughout history have used varying techniques of motivation and persuasion. The same is true for successful managers. According to many, the role of motivation in the work environment has great value. Many studies have evolved around various motivational techniques for directing employees towards desired goals. However, â€Å"the challenge to management is to recognize and understand the impact of various motivational systems on individual and group behavior within an organised work endeavor. The success or failure of motivation rests not only on the technique but also on management’s ability to match the needs of people with appropriate rewards† –Todes, 1977. Motives are needs, which force people to move towards goals, or point they define. Studies of motivation have tried to respond to the ‘why’ of the human behavior, which is directed towards a goal and the need for that goal. Hersey and Blanchard (1977) noted that motives can be defined as needs, wants, drives, or impulses within the individual which are directed towards goals which may be conscious or subconscious. Freud long ago discovered the importance of subconscious motivation; in order words, people are not always aware of everything they want (Hersey and Blanchard, 1977). Dickson (1973) stated that employees are not motivated solely by money but by other factors, which is linked to their behaviour and attitudes. Many theories of motivation have been developed with the understanding of how employees’ behaviours can be energized positively and how they can better be directed to achieve desired objectives. The relevance of cultures to management with the sole purpose of contributing to a culturally feasible motivation theory building across cultures is to be known. Motivation practice in different societies requires identification of the ‘growth-positive’ and ‘growth-negative’ culture based-factors. Defining motivation: According to Stephen (2000), motivation is the willingness to exert a persistent and high level of effort towards organizational goals, conditioned by the effort’s ability to satisfy some individual needs. Motivation theories are classified into two groups: ‘content theories’ and ‘process theories’. Content theories explore what motivate people: that is, arouses and energize the behavior. The most famous content theories are Maslow’s need hierarchy, Herzberg’s two-factor theory, and McClelland’s three-factor theory. Process theories researched the specifics of the motivation process. Vroom’s expectancy theory and Adam’s equity theory are well known process theories. As the concept of motivation is reviewed, we should keep in mind that level of motivation varies both among individuals and within individuals at different levels. Among motivation theories to be re-viewed are those of Maslow, Herzberg, Hofstede, and Vroom. Maslow’s theory of motivation: Maslow, a behavioral scientist, is one of the most prominent writers in the area of human motivation. He developed the â€Å"Hierarchy of needs theory†. Maslow (1970) stated there is a connection between behavior of individuals and their needs, and the strongest â€Å"felt needs† determine behaviors of individuals at given times. Maslow’s approach was based on the assumption that the individual is the basic unit in a social organization that is capable of â€Å"life affirming and self -fulfilling† behavior. Maslow believed that work becomes a personal commitment and its accomplishment creates satisfaction and self- actualization and provides a way to achieve individual goals. Maslow categorized these â€Å"needs† into five levels; from the most primary needs of Physiological; Safety; Social at the base to the most secondary needs of Esteem and Self-actualization needs at the top. Basically, Maslow postulates that knowing the needs that employees are trying to satisfy, managers can help satisfy those needs so that employees can be satisfied and, then, motivated to work better. He believes that the lower needs are satisfied before an individual attempt to satisfy a higher level need in the hierarchy. Maslow’s need theory has received wide recognition, particularly among practicing managers. Its popularity can be attributed to the theory’s intuitive logic and ease of understanding. Unfortunately, however, few researches do not generally validate the theory. Maslow provided no empirical substantiation for the theory, and several other studies, which includes the studies of Lawler III and Suttle (1972), and Hall and Nongaim (1968) that sought to validate it found no support. Herzberg’s two-factor theory: Both Herzberg and Maslow agreed that if an organization met the safety and social â€Å"needs† of its employee group, the satisfaction and level of performance of the group would rise. Herzberg (1968) proposed the â€Å"Two-Factor† theory of motivation. He conducted research among 200 engineers and accountants regarding job satisfaction and dissatisfaction. The subjects were asked to think of a time when they felt good or bad in their work environment. Herzberg, after analyzing the responses, concluded that there are two groups of factors, which cause satisfaction and dissatisfaction in an organizational setting and work environment. Herzberg called the first group of factors â€Å"motivators† and the second group â€Å"hygiene†: The hygiene factors, also called maintenance factors, are of such a nature that their presence in the organization will not necessarily motivate an individual to work harder but the absence of which can create an unhealthy organizational environment. Hygiene factors, such as salary, company policy, supervision, job security, working conditions interpersonal relations, and status, are job context factors that help to maintain a healthy working environment. They do not motivate workers when pre-sent but workers can become dissatisfied when these factors are absent. The second set of factors-the motivators- are related to the job content of workers. The presence of these factors can motivate workers to perform better and their absence can result in dissatisfaction. These factors include achievement, recognition, advancement, challenging work, opportunity for growth, and higher responsibility. Herzberg maintains that both factors are important to the smooth running of an organization. The hygiene factor, even though they do not motivates, if absent creates a poor job attitude. However, an organization may have good working conditions, with adequate provision of hygiene factors, which are only job context, and workers may not be motivated. If adequate attention is paid to the motivators, which are job content related, workers may be motivated to work harder and produce more. Hofstede work-goals motivation theory: Hofstede (1980, 1990) postulated his motivation theory on 18 work-goals. The work-goals were classified into five major groupings or super goals as relating to the needs or goals of individuals in motivation. The super goals are: do a good job, ambition, cooperation and individuality, family and comfort and security. The five super goals are made up of these component goals among others: 1. Do a good job (challenging work, achievement, skill utilization). 2. Ambition (advancement, recognition). 3. Cooperation (good working relationships with colleagues, with boss). 4. Family and comfort (time for personal/family life; desirable living area). 5. Security (stable employment, welfare benefits) Vroom expectancy theory: Vroom approaches the issue of human motivation quite differently from the ways Maslow and Herzberg did. He holds that people will be motivated to pursue the achievement of a desired goal if: (1) they believe in the worth of the goal; and (2) they believe that their actions will en-sure the attainment of the goal. In a more detailed form, Vroom believe that a person’s motivation to perform will depend on the value the person places on the outcome of his efforts multiplied by his confidence that the efforts will actually help to desired goal; that is F = V * E Vroom’s theory shows that individuals’ have goals and are motivated towards actions that will ensure the achievement of these goals. As such, managers should communicate how employees goals, such as promotion, more pay, recognition, and so on, can be earned in terms of what behavioral patterns are known to employees, such patterns should form the basis for administering rewards. Otherwise problems will occur in terms of workers’ lack of confidence in organizational policy, and the result may be detrimental to good working environment. Culture and management discourse: The last decade has brought a renaissance of interest in cultural phenomena in societies and organizations. Re-searchers from a variety of disciplines have provided range of theoretical and analytical studies. Perhaps because of the different methodological and political orientations that distinguish these disciplines, the literature remains theoretically unintegrated – in a state of conceptual chaos. Before reviewing the relevant literatures about culture, and the impact of culture on motivation management, it is important to define culture. Culture is a common word and like all common words it comes with much conceptual baggage, much of it vague, some of it contradictory. Contemporary concepts of culture: Some management researchers subscribed to the view that sees culture as- a shared homogenous way of being, evaluating and doing-, which are ideas, shared by members of a cultural group. Others see culture as heterogeneous combining differentiated and dynamic subcultures, still, others see culture from a multi- fragmented perspective that bring ambiguity into culture discourse – which are vital to motivation. As numerous intercultural scholars have noted, each culture has its own unique â€Å"world-view† or means for making sense of the world (Zahama, 2000). Hofstede (2003) defines culture as the â€Å"software of the mind†, a collective phenomena, shared with the people who live in the same social environment. It is the collective programming of the mind, which distinguishes the members of one social group or category of people from another. According to Deresky (2003), culture comprises the shared values, assumptions, understandings and goals that are learned from one generation, imposed by the current generation, and passed on to succeeding generations. Hawkins et al. (2006) propagates that the main operational regime of culture starts by earmarking stated boundaries for individual behavior and by guiding the functioning of such institutions as the family and mass media. In a societal setup these boundaries are termed as ‘norms’. Further, norms are derived from cultural values. Given the commonalities among the various authors of culture quoted above, it is obvious that they concur that culture should be defined as that which is shared, harmonious, homogeneous, but the definitions disagree with what exactly is being shared or harmonious and homogeneous. Culture consists of patterns, explicit and implicit of and for behavior acquired and transmitted by symbols, constituting the distinctive achievements of human groups, including their embodiments in artifacts; the essential core of culture consists of traditions (that is, historically derived and selected) ideas and especially their attached values. From a more dynamic perspective, culture is conceived as being made up of relations, rather than as stable suggests that every individual embody unique combination of personal, cultural and value systems. This implies that national cultures, corporate cultures or professional cultures, for example, are seen as symbolic practices that only come into existence in relation to, and in contrast with, other cultural communities. Levels of culture: As almost everyone belong to a number of different groups and categories of people at the same time, people unavoidably carry several layers of values within themselves, corresponding to different levels of culture. For example: A national level according to ones’ country. A regional and/or ethnic and/or religious and/or linguistic affiliation level, as most nations are composed of culturally different regions or ethnic or religious or language groups. A gender level, according to whether a person was born as a girl or as a boy. A social class level, associated with educational opportunities and with a person’s occupation or profession. A generation level, which separates grandparents from parents from children; for those who are employed, an organizational or corporate level according to the way employees have been socialized by their work organization In modern society, they are often partly conflicting: for example, religious values may conflict with generation values; gender values with organizational practices. Conflicting values within people make it difficult to anticipate their behavior in a new situation. These socialization processes or levels of culture are more ways of doing things, or practices, as opposed to fundamental assumptions about how things are. In the center is a system of societal norms, consisting of the value systems shared by major groups of the population. Their origins are in a variety of ecological factors (in the sense of factors affecting the physical environment). The societal norms have led to the development and pattern maintenance of institutions in society with a particular structure and way of functioning. These include the family, education systems, politics, and legislation. These institutions, once they have become facts, reinforce the societal norms and the ecological conditions that led to them. In a relatively closed society, such a system will hardly change at all. Institutions may change, but this does not necessarily affect the societal norms; and when these remain unchanged, the persistence influences of a majority value system patiently smooth the new institutions until their structure and functioning is again adapted to the societal norms. Change comes mainly from the outside, through forces of nature (change of climate, silting up of harbors) or forces of man (trade, colonization, scientific discovery). The arrow of outside influences is deliberately directed at the origins, not at the societal norms themselves. It is believed that norms change rarely by direct adoption of outside values, but rather through a shift in ecological conditions: technological, economical, and hygienic. In general, the norm shift will be gradual unless the outside influences are particularly violent (Hofstede, 1980a). THEORETICAL BACKGROUND: A survey study was carried out in five different European and African countries by a The Research and Development Unit of Euro-African Management Re-search Centre (E-AMARC – Maastricht-Paris-Brussels-Stirling) to know the impact of differences in cultures on motivational factors. The European countries were France, Italy, Nether-lands and Scotland, while the African country involved in the research was Nigeria. The questionnaire used as a base the ‘Value Survey Model’ developed by Hofstede The research aimed at comparing motivation management values across five countries. For this purpose, written survey questionnaire was used. The questionnaire tried to obtain a fair representation of the opinions of two categories of respondents: Managers (everybody leading the work of others), non-managers (higher educated employees). The questionnaire contained items about the manager’s motivation-related values and perceptions. Only the questions found significantly relevant for the understanding of the effect of culture on management motivation practices were reported and examined in the study. The research included,The survey questionnaire contained a number of questions aiming at understanding â€Å"what makes people thick†. Table 2 presents the data on Maslow, Herzsberg, Hofstde and Vroom motivation factors as they are perceived to influence motivation by the respondents. This research project describes the results of a survey study of five countries; France, Italy, Scotland, Netherlands and Nigeria. DISCUSSION: It has often been said and discussed that the motivational factors does not have the same prominence in different cultures. In the survey, questionnaire contained a number of questions aiming at understanding â€Å"what makes people thick†. The table presents the data on Maslow, Herzsberg, Hofstde and Vroom motivation factors as they are perceived to influence motivation by the respondents. The research project describes the results of a survey study of five countries; France, Italy, Scotland, Netherlands and Nigeria. The results obtained from the research confirmed that the cultures of France, Italy, Scotland and Netherlands as measured by the motivation-related values and desires of the respondents were different. Examination of responses on the motivation-value factors from the research reveals that the Italians ranked â€Å"have challenging tasks, have freedom to adopt their own approach to tasks, make contribution to the success of their organization, live in desirable area for self and family, and to have good working relationships with direct superior† as the five most important motivation-value factors. To â€Å"serve your country, have little tension and stress on the job, work in a well-defined job situation, have opportunity to help others and work in prestigious and successful organisation† as the five lest important motivation-value factors. The French respondents ranked â€Å"have challenging task, live in desirable area, freedom of approach to tasks, cooperation with others, and good working relations with superior† as the five top motivation-value factors. They ranked â€Å"serve your country, have little tension and stress on the job, work in a prestigious and successful organisation, have security of employment and well-defined clear job situations† as the five lest motivation-value factors. The Scottish respondents ranked â€Å"cooperation with others, live in desirable area, challenging tasks, have good relationship with superior and to have freedom of approach to tasks† as the five top motivation value factors. They ranked â€Å"serve your country, to have little tension and stress on the job, to have opportunity to helping others, to have well defined and clear job situations and work in prestigious and successful organisation† as the five lest motivation-value factors. The Dutch on their part ranked â€Å"live in desirable area, cooperation with others, have good physical working conditions, have good working relationships with direct superior and have opportunity for higher earnings† as the five top motivation-value factors. They ranked â€Å"serve your country, have little tension and stress on the job, have opportunity to helping others, to be consulted by direct superior and to have variety and adventure on the job† as the five lest motivation-value factors. To the Nigerian respondents, they ranked â€Å"make contribution to the success of their organisation, to have challenging tasks, have security of employment, opportunity for higher level jobs and cooperation with others† as the five top motivation-value factors. They ranked †have little tension and stress on the job, have variety and adventure in the job, to be consulted by direct superior, work in prestigious and successful organisation and opportunity for helping others† as the five lest motivation-value factors. The difference in the ranked order of the work-goals among the four European country respondents is of little significance. Though there is not much difference among these countries, there are significant differences when compared with the African-Nigerian respondents. In a collectivist society like Africa-Nigeria, goals like security of employment, contribution to the success of organisation, opportunity for advancement to higher level jobs and earnings have symbolic cultural and economic values that add to their rated importance. Some of the value clearly relate to ‘motivation factors’ and others relate clearly to ‘hygiene factors’ in Herzberg terms. For example, variety and adventure in the job, challenging job, freedom on the job, recognition and opportunities if they refer to advancement, not merely to earnings, higher salary, all clearly relate to ‘motivation factors’. On the other hand, factors like opportunity for higher salary, good physical working conditions, security, and good relationship with superior are clearly hygiene factors. However, some factors like clear job description, cooperation and challenging tasks sit on the fence and may deflect one way or the other depending on the tasks and situations at hand. Comparing the five highest motivational factors to Herzberg’s two-factor theory, the European respondents ranked, challenging tasks, desirable living area, freedom of approach to job, working relation-ships with superior and cooperation with others, are motivator factors. For the African Nigerian respondents, contribution to success of organisation, security of employment, advancement to higher level jobs and earnings are hygiene factors. Herzberg stated that to the degree that motivators are present in a job, motivation will occur. The absence of motivators does not lead to dissatisfaction. Further, he stated that to the degree that hygiene’s are absent from a job, dissatisfaction will occur. When present, hygiene’s prevent dissatisfaction, but do not lead to satisfaction. In this study, the lack of challenging task for the respondents would not necessary lead to dissatisfaction. Higher earnings for the respondents than what they believe to be fair may lead to job dissatisfaction. Conversely, the respondents will be motivated when they are engaged in challenging tasks but will not necessarily be motivated by higher earnings. The result of this study supports the idea that what motivates employees differs from organisation to organisation and from country to country given the context in which the employee works. What is clear, however, is the emphasis given to the ranked order of the most important motivation value factors across cultures. Implications for management and organization: One crucial question to be answered is what motivates employees to work effectively and productively? One of the answers can be, challenging jobs, which allows a feeling of achievement, responsibility, growth, advancement, enjoyment of work itself and earned recognition, have not appeared as very motivating factors as was the case with most studies of this nature conducted in the West. This difference may be due to cultural influences. The West tends to be individualistic while Africa-Nigeria and most other African countries tend to emphasize the social aspects of a job situation. In Africa-Nigeria, clear job description, which ranked 8th position, is a very strong motivator and this seems to be consistent with traditional African value concern for paternalistic superior-subordinate relations. Similarly, contribution to the success of one’s organisation to the African-Nigerian respondents is more important than to be consulted by one’s boss in his decisions and freedom of approach to job. To make a contribution to the growth of one’s organisation is rather a static affair ‘present’ orient-ted and suggests a group of well-motivated employees’ who would want to be consulted by their superiors and get involved with the effectiveness of the organisation and cordial human relationships The ranked order of the motivation value factors of the respondents provides very useful information for management and the employees. Knowing how to use information provided by the study results in motivating employees is a complex task. The strategy for motivating employees depends on which motivation theories are used as a reference point. If Hertzberg’s theory is followed, management should begin by focusing on earnings and job security (hygiene factors) before focusing on interesting work and full appreciation of work done (motivator factors). If Vroom’s theory is applied, management should begin by focusing on challenging tasks and desirable living area for the employees in effort to achieving organizational goals and objectives. If Hofstede’s work-goal theory is applied, management must focus on advancement to higher level jobs, earnings, and security of employment in order to motivate the employees to effectively become satisfied and productive. A comparison of the results provides some interesting in-sight into motivation values across cultures. Challenging tasks, which ranked as number one motivator for Italy and France, ranked number two for Nigeria and number three for Scotland, is a self-actualizing factor. The number one ranked motivator, contribution to success of organization, is a physiological factor. According to Maslow, if management wishes to address the most important motivational factor of employees, challenging tasks, physiological, safety, social, and esteem factors must first be satisfied. If management wished to address the second most important motivational factor of employees, opportunity for higher earnings, increased salary would suffice. Contrary to what Maslow’s theory suggests, the ranges of motivation factors are mixed in this study. Maslow’s conclusions that lower level motivation factors must be met before ascending to the next level were not validated in this study. It is perhaps very interesting to note that the rank order of the factors by the African-Nigerian respondents seems to be gravitating towards ‘hygiene and maintenance factors’. Of the seven factors most highly ranked, only ‘security and earnings’ are indisputably motivation factors in Herzberg terms. One of the points to observe from the table is the relative low position (10th and 17th) scored by â€Å"freedom on the job† and â€Å"to be consulted by direct superior† respectively for the African-Nigerian respondents. Variety and adventure on the job, which is associated to recognition, scored the 16th position. All these factors are motivation factors by Herzberg and host of other western theorists and should have scored much higher. The fact that they did not suggests that the respondents have other priorities and we may have to look into culture and environment for further explanations. The results of this study indicate that job context is more important than job content. Organizational control or interpersonal factors (job-context factors such as co-operation, security, opportunity, contribution and earnings), for the most part, received high-ranking more than internally mediated factors (job-content factors such as success, consultation, freedom and the job itself). The results suggest therefore that efforts to motivate the African- Nigerians should focus on job context rather than on job content. Changes in nature of organizational control factors or interpersonal factors are likely to be more valued than changes in the work itself. Work enrichment programs that help the respondents function as members of a group, and which emphasize formal rules and structures, are more likely to motivate them in an extrinsic oriented society of Nigeria, where satisfaction tends to be derived from contribution and security, than in Italy, France, Scotland and the Netherlands where the job itself is more valued. The results suggest that the African-Nigerian respondents may be effectively motivated by the hygiene factors as long as these factors explicitly meet their personal and family needs. The results presented also suggests that the Italian, French, Scots and the Dutch’s respondents ranking of motivation-value factors, all corresponding to â€Å"higher† Maslow needs. On their part, the African-Nigerian correspondents’ ranking of the motivation-value factors corresponding to â€Å"low† Maslow needs. These findings illustrate that cultures and organizational work settings may have dramatic effect on motivation values across cultures. The empirical evidences that result from this research have shown that the different management theories of motivation in the form they have been developed and applied in the West may not or partially fit culturally in Africa. The similarities and differences among the five country respondents suggest that it make sense to study and compare western motivation values and traditional cultural values, beliefs, perceptions and attitudes among countries, regions and sub-cultures within the same country. This study calls for caution in importation and imposition of training and education practices that draw uncritically on Western motivation management theories and models without due sensitivity to the cultural differences and specificities of how motivation are conceived of and practiced in different cultures. It also calls for an indigenous approach that builds naturally on prevailing cultural norms and values, and for a closer examination and more detailed reporting and support for an appropriate, viable and feasible motivation management theory orthodoxy that is congruent with local environment. Finally, it is argued, based on the empirical evidence of this research results, that the generally accepted Wes-tern (most especially US) motivation theories like Maslow, Herzberg and Vroom may not be very appropriate for motivating employees in Africa-Nigeria and for universal formulating and theorizing on motivation management. Conclusion: The motivational factors that exist in one culture or country may not be present in another. For example, the elements that motivate individuals in an individualistic society vary from those that would motivate individuals in a collectivistic society. People in an individualistic culture tend to view themselves mainly in terms of their own self-interests, goals, and accomplishments and do not normally associate these factors with those of the group or organization with which they belong. The concept of self-actualization is far more prevalent in this type of culture. Conversely, people in a collectivistic culture generally do not partake in activities of a highly individual nature. They tend to align their personal goals and interests to those of the group or organization as a whole. The United States and France are examples of individualistic cultures, whereas Japan is a predominantly collectivistic culture. As mentioned earlier, different types of cultures require different types of motivation. In the same sense, different physical and economic conditions within various countries can influence the actualization of lower-level needs, which may hinder the development of higher-order needs. For example, in countries that are somewhat less developed the stress of everyday life and being able to provide the basic necessities becomes so overwhelming that individuals are unable to move beyond this stage and fulfill higher-order needs. In addition, countries such as Japan that experience high uncertainty avoidance seem to value the need for security more so than self-actualization needs in regards to enhancing work motivation. In contrast, countries such as the United States and France that are lower in uncertainty avoidance tend to pursue self-actualization needs due to the fact that their requirements for security are less complicated and met more easily. When deciding which type of reward programs would be most beneficial to Global Industries, Inc. and its members, several theories of motivation will need to be examined and then applied with reference to the local culture. References: Organizational behaviour – Stephen Robbins Managing organizations – RK Sharma, Sahashi K Gupta Management of Organizational Behaviour- Englewood Cliffs: Prentice Hall. www. academicjournals. org